Okay, this is purely my own opinion and personal preference. (Like duh, huh? LOL!) and a long post.
If a person is going to do a blog of their own (published or not), then she needs to blog every day or state up front for the readers a schedule of how often she plans to blog.
Let's say every Tuesday, Thursday, and Sunday. Or only when she has news to report (e.g., the call, new book deal, book cover reveal). Why? Because the readers will get fed up waiting for her to blog. People like consistency, knowing what to expect.
For those reasons, several authors have united and do group blogs like this one.
Now for my personal taste, I read the BookEnds LLC (a literary agency), Pub Rants (a literary agent), and another agency’s I won’t mention as I’m hoping they will be interested in my paranormal and for some reason mentioning it feels like I would jinx myself. Silly, I know. As you can see, I have a theme going here and you can guess why I read their blogs. I want an agent and you learn so much from them. There are a few other blogs I read that are not agents, but only when I want to goof off. The only author blog I use to read consistently before they stopped blogging together was SquawkRadio with several authors including Christina Dodd who is the keynote speaker for Southern Magic’s November Readers’ luncheon.
One type of a blog I rarely read: Gossip blogs. No interest.
Now I think it doesn’t hurt an author at all to blog as long as she keeps it positive and doesn’t tell too much about her personal life. There are stalkers out there. Fans love author blogs. They love getting to know the author. Plus the author can post immediately their book covers and news (as mentioned above) without waiting for the next round of updates scheduled by the webmaster.
It all comes down to the individual and what she expects from it. I'm tyring to make sure to blog every day. Considering I've been called motormouth in my younger days, it will be no surprise if I don't miss many days. LOL!
I warned ya. Sorry.
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