The other day, I opened a bag of Skittles (rainbow candy) that said "Look under the wrapper? Over a Million Other Instant Win Prizes!" It didn't take a big guess what I would find, but what the hey! it was worth a shot.
The first words I see are, "Please Try Again." No surprise.
Then I read, "This is the hardest thing the rainbow has to do - telling you you didn't win. And if you need some time to yourself right now, the rainbow understands. We'll be on Facebook® if you want to talk."